![]() ![]() One, coaches save time by not having to draw plays from scratch. ![]() To be able to do that I think is really cool."Ĭoaches will be able to create secure playbooks that their staff and players can access within the restriction parameters the coach sets up.Ĭoiner sees it as a win on multiple fronts. "The fact that we're going to be able to have this and offer this, I think it's going to be gigantic," Singletary added, "because every coach wants to put his own spin on the play and call it his. Singletary found Coiner's product as an interested user and became a partner in the company. "There are so many coaches that really have been asking for this tool in the last couple of years," said Mike Singletary, the NFL Hall of Fame linebacker and coach of the Memphis squad in the Alliance of American Football. Not in the current installment, but the ability to edit and personalize plays is coming to users in the second version. ![]() Say a coach sees a pass play he likes, but he wants to move the quarterback from under center to shotgun, or he wants to move a tight end into the slot, can he do that? And then comes the question: Can a user take a play and edit it to fit their system? When Coiner shows his product to someone new, their reaction usually comes in two waves.įirst, they're impressed by the technology and the number of plays at their fingertips. "This is the best website on the planet for plays, I promise you that," Coiner said.Ĭoiner said the company has about 5,000 subscribers, with individual subscriptions at $99.99 per year or a 15-person staff package for $350. Say you like a play but you don't like the direction it is designed? You can flip it to the other direction. For offensive plays, the user can toggle between five defensive fronts, and the play will adjust to block up against each front. Users can build their own playbook by adding plays from the general database into a personal playbook, and they can personalize play names.Įach digital play diagram is accompanied by a detailed description of what each player's assignment is. Coiner and his other play drawers, all of whom have NFL coaching experience, draw plays using Microsoft Visio and upload them into the database for subscribers to access.Ī user clicks through the interface to find a play they want. The company employs about a half-dozen people. The program currently includes about 35,000 plays, and with new uploads three times a week, that number will grow. There are plays for offense, defense and special teams. It includes plays for youth football, flag football and varsity football (designed for ages 13 and up). The program can be accessed via computer or smart device. "We've kind of modeled ourselves a little bit after what they've done," Coiner said, "except we're digital playbooks and they are obviously digital video."Ĭoiner launched the first installment of FirstDown PlayBook in 2015. Hudl made sharing and viewing game film as easy as a few clicks of the mouse - no more physical exchange of game film required. "We want to be kind of like the Google of football plays," Coiner said, "to where instead of going online, you're like, 'Let's go check FirstDown PlayBook and see what they've got.'"Ĭoiner wants FirstDown PlayBook to become for playbooks what Hudl became for game film. He figured there had to smarter way that embraced technology.Ĭoiner, 58, envisions his company as a revolutionary approach for playbooks that will make PDF play diagrams and drawing plays from scratch a thing of the past. "I had probably 17 boxes of playbooks moving from city to city," said Coiner, a Waynesboro, Va., native who lives in Knoxville. If he wanted to consult a play from a past coaching stop, he'd have to dig into his binders to find it. 6 as part of the annual American Football Coaches Association in San Antonio, Texas.Ĭoiner made stops with numerous NFL and college teams during a nomadic coaching career that included stops at Austin Peay, Vanderbilt and UT-Chattanooga. The 30-year-coaching veteran is the founder of FirstDown PlayBook, a digital playbook program that will launch a second, more user-friendly version on Jan. KNOXVILLE - Charlie Coiner says he "always enjoyed the X-and-O part" of coaching, and although the former Derek Dooley assistant hasn't coached since Tennessee's 2012 finale, he hasn't left football. ![]()
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